Course Curriculum
- Digital Marketing Landscape
- Website Creation
- Behavioral Marketing
- Tools Covered : Wordpress
- Fundamentals of SEO
- On- Page vs. Off- Page
- Technical SEO
- Google's Focus on User Experience
- Updates
- Algorithms and Ranking Systems
- Website Asset Optimization
- Link Building
- How to Optimize Your Content for Voice Search
- E- Commerce Website SEO for More Sales
- Increasing the Website Conversion rate Using SEO
- Conducting SEO Audit, The Future of SEO
- MOZ, Semrush, Google, Google -Search - Console and Rank math, Goole Trends, Yoast, Ahrefs, Scre- mingfrog
- Digital and Social Media Marketing (SMM) Overview
- Social Brand management
- SMM Significance, Role
- Goals and Elements
- Setting Up Audience
- Personas
- SMM Strategy and Channels
- SMM Key Metrics
- Organic Postings
- Creating Facebook and Instagram Ads
- LinkedIn Marketing
- Tools Covered - Face Book Business Page, Canva, Powtoon, Tweet Deck, Creative Hub, Linked In for Business, YouTube Advertising, Trello, Facebook page Plugin, Meta Business Suite, Facebook Ada manager
- Overview of Paid campaigns: How is a Paid Campaign Helpful in Business Building?,
- Introduction to Conversion Rate Optimization and Conversion
- Funnel, Principles of a Good Landing Page
- Readability and Hierarchy of the Landing Page
- How to Use Interactive Video
- Pictures, and Graphics toimprove Landing pages
- Tracking ana Analyzing the Performance of Your Competitors using Auction Insights
- Facebook Pixel
- Campaign Bid Strategies
- Using Portfolios: Google Ads
- Determining Campaign Budget and Scheduling
- Building Campaigns in Ads Manager
- Marketing and Tracking
- Tools Covered : Google Analytics, Unbounce, Google A
- Content Marketing as a Backbone of Digital marketing
- Best Practices to Optimize the B2B and B2C Content for Different
- Channels, How Content Can help in Improving the performance of Paid Ads
- Designing a content Structure
- Best Mobile Ad Content Sizes for Better Results
- How to Create and Use an Effective Content Calendar for Future Activities
- Measuring Content KPIs with Google Analytics and other Tools
- Designing the Content Frame Work
- Tools Covered : Quit Bot {include and AI Tools like Chatgpt, Gemini}
- The difference between KPIs & Metrics
- In Social Media
- How is Reach Different from Number of Impressions and How we can Achieve 1:1 Ration
- Engagement Rate vs. Conversion rate
- Bounce Rate vs. Exit Rate
- How to Analyze Customer Journeys Using Google Analytics?
- How to Set Up an E- commerce Marketing Funnel and Analyze It with Google Analytics
- How to calculate ROI for Any campaign?
- Tools Covered : Google Analytics, YouTube Insights, Include ROAS, Similar Web
- Fundamentals of Email marketing
- Email Marketing Strategies to Boost the Growth of Your Business
- Creating a Mail chimp Campaign
- Template Creation
- Types of Leads and Lead Generation
- Automation and Campaign Execution
- Overview of Automation Dashboard
- Introduction to Mobile Marketing
- Fundamentals of App Monetization
- Google Universal App Campaigns
- Facebook Marketing
- YouTube Marketing
- How to Rank Higher with ASO
- Ways of App Promotion
- Use of SEO and ASO in Mobile Marketing
- Use of SEO and ASO in mobile Marketing
- Burst Campaign to Boost App installs
- Tools Covered : Mail chimp, Google Ads
